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A Message From Our Founder: The Santa Barbara Lifestyle & You

April 6, 2021
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What does calm feel like to you? What does serenity sound like? What do you see when you envision yourself fully at peace? Are you high up on a mountain top? Are your toes touching the water’s edge at the beach in Santa Barbara? Wherever your happy place may be, My Riviera Life was purposefully created to get you there.

Hi! I’m Phillip Pennestri, founder of My Riviera Life — based in beautiful Santa Barbara, California. I first came across CBD while searching for pain relief after a double hip replacement. I spent a long time searching for alternatives to prescription medication to avoid any serious side effects and discovered CBD (cannabidiol). At first, I was skeptical – could this really be the miracle I’ve been searching for? I decided to give it a shot and began carefully experimenting with different dosages and different ways of taking or applying the product (topical, tincture, edible, etc.) I couldn’t believe it — I started to experience tangible pain-relief!

I soon realized the extra benefits of CBD as well. Sure, I was incredibly happy to be pain-free but I also found myself falling in love with the feeling of peace and calm that would wash over me like a gentle Pacific Ocean wave. I felt the urge to share what I found with everyone I knew and even strangers I just met. And thus, in 2017, My Riviera Life was born. 

My Riviera Life was founded to bring the healing power of CBD into your daily ritual. It’s our mission to create the highest quality CBD products that could easily be used in your day to day, contributing to a sense of peace and balance.

My Riviera Life is More than Just CBD Wellness, It’s a Lifestyle

We love Santa Barbara. Who doesn’t? It’s our goal to embody all the things that make Santa Barbara so tranquil and serene. From our lovely oceans to our beautiful beaches; Santa Barbara is a place for healing. So I wanted to make sure we share this healing with people all across the nation. Whether you’re in the snowy rocky mountains, Arizona desert, or the bustling New York City, My Riviera Life products are designed to help you slow down, relax, and find your inner peace.

Why the Santa Barbara Lifestyle?

As a fellow Santa Barbara-resident, living near the ocean means doing your part to keep it (and all our friends who inhabit it) healthy and clean from any pollution. This is why I decided to create our products in an eco-friendly manner as well, with no harsh chemicals to harm or diminish any of our customers’ natural radiance. All of our products are made to protect and nourish the body inside and out:

  • Non-GMO
  • Organically Grown Hemp
  • All Natural 
  • No Harsh Chemicals
  • Eco Friendly
  • Gluten Free

Just like we help keep our beautiful oceans healthy, we want to provide our customers with the products, insight, and help needed to ensure a happy and healthy lifestyle. Santa Barbara is a place of serenity and rejuvenation. People come from all over to get a taste of the American Riviera. What does your My Riviera Life look like? Let us know on Instagram by using the #MyRivieraLife.

Find Us Locally

If you’re strolling the streets of Santa Barbara and ever find yourself near any of the following stores; you can find My Riviera Life on the shelves:

If you’re not a local but are interested in learning more about CBD, My Riviera Life, or the Santa Barbara lifestyle, visit

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